Sell Your Property
At ESMA we treat every listing as its own project. Every project gets its own marketing plan, timeline and theme based on the pre conditions of the property in question. Through transparency & communication we are committed to provide the best service and outstanding results custom made for you.
Our Exclusive Listing Process
Week 1-2
PREP WORK & MARKETING MATERIALS
To start the listing process we need to start with gathering information about your property. After we have received the information below our agents can advise on a market value price and make the contracts needed to proceed.
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Nota simple - document confirming legal status of the property.
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Community fee - membership of residents’ association.
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Basura - payment receipt for refuse collection.
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Last IBI receipt - the annual local property tax.
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Escritura - title deeds.
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Energy certificate.
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Floor plans.
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Contact info to the community admin
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MARKETING STRATEGY​
We treat each property as it’s own project. Within our 5 week process each property gets it’s own theme for content, open house and any other communication regarding that property. To promote your property in the best way possible we collaborate with the best photo & videographers that focus on high quality content.
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Together with our social media manager and marketing strategist we create a measurable plan and timeline for each property. The theme of the property is chosen after the right target audience by our strategist.
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Professional photos & videos of the property.
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Creative high quality content for social media.
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Finding the correct target audience and buyer and directing the marketing towards them
Week 3
LISTING YOUR PROPERTY​
Once the marketing material is delivered we start the process of listing your property on the different plattforms we use.
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Real estate platforms such as Inmobalia, Idealista and resales.
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Visibility through our social medias such as instagram.
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Our website.
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Our agents own networks.
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NEWSLETTER
Our wide database of agents and clients make our newsletter an excellent tool for marketing and showcasing your property.
Our newsletters are custom made for each property and go out to a base of 1000's of prominent contacts.
SOCIAL MEDIA PROMOTION
We believe that social media is a great and effective tool to give visibilty to your property.
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Tour videos and photos that get visibility in the right target audience.
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Strong social media presence with ca 20.000 followers
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Ad campaigns with SEO experts
TRADITIONAL MARKETING
Together with our digital marketing strategies we combined
traditional marketing, such as for sale signs, actively calling clients
from our network and flyering.
Week 4 and onwards
OPEN HOUSE
An open house gives a boost to the property’s availability and keeps it top of mind with the agents in the industry. The more agents that see your property the higher the changes are to get the property sold.
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Depending on the plan created for your specific property the open house can be a big event with drinks, food and entertainment or we plan a day with private viewings for a group of handpicked agents from the industry. Regardless of the size of the open house our objective is to ensure your property is presented to the right agents in the best possible light.
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VIEWINGS
Viewings are constructed after each and every properties needs. We advise that the property is free of tenants and is not lived in by the owners at the time.
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These are done privately to direct clients or to agents and clients together. Before during and after the Open house. It’s one of the most important steps in the process.
